Sarah Schönherr (e-mail: sarah.schoenherr@uibk.ac.at) is a Post-Doc University Assistant at the Department of Management and Marketing at the University of Innsbruck. Sarah holds a PhD of Management and graduated with a Master’s degree in Strategic Management and a Bachelor’s degree in Management and Economics from the University of Innsbruck. Her research interests include residents’ attitudes towards tourism, quality of life in tourism, as well as responsible and sustainable tourism.