The Kaunertal is one of the sections of the Tiroler Oberland Tourism Association, which is responsible for coordinating tourism development and marketing in the region. Located in the westernmost part of Tyrol, close to the borders with Switzerland and Italy, the valley is characterized by its remote location, high-alpine landscapes, and traditional mountain communities. It offers year-round opportunities for activities such as hiking, skiing, and glacier excursions, and has implemented initiatives for barrier-free tourism. In Kaunertal, the focus is on promoting sustainable tourism that appeals to visitors while preserving the natural environment and cultural heritage of the valley.